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What is a Positioning Strategy?
Positioning is a marketing concept that specifies how a company should advertise its product or service to its clients. Promotion, pricing, place, and product are used to establish positioning.
The more concentrated a company's positioning strategy, the more effective the plan. There are several methods to distinguish an offer. Recognizing that customers have varied demands and are thus drawn to different offerings is part of the solution. At the same time, not all brand distinctions are significant or valuable. Not every distinction is a differentiator. Each distinction has the potential to generate both corporate expenses and consumer advantages.

Types of Positioning Strategies 


There are several types of positioning strategies. A few examples are positioning by: 

- Product attributes and benefits: Associating your brand/product with certain characteristics or with certain beneficial value 

- Product price: Associating your brand/product with competitive pricing 

- Product quality: Associating your brand/product with high quality 

- Product use and application: Associating your brand/product with a specific use 

- Competitors: Making consumers think that your brand/product is better than that of your competitors

Take a look at this 7-step Brand Positioning Strategy Process from Cult Branding for a better understanding: To develop a position strategy, you must first define your brand's distinctiveness and discover what sets you apart from the competitors. 


 There are 7 Key Steps to effectively clarify your positioning in the marketplace: 


1. Determine how your brand is currently positioning itself 

2. Identify your direct competitors 

3. Understand how each competitor is positioning their brand 

4. Compare your positioning to your competitors’ to identify your uniqueness 

5. Develop a distinct and value-based positioning idea 

6. Craft a brand positioning statement 

7. Test the efficacy of your brand positioning statement

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