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The Importance of Redesigning a Website
It's a well-known story. Your website was created at a period when Google was just putting its foot in the door of the Search Engine business. It was a fantastic website at the time. It might have even featured some amazing new features like JavaScript rollovers or maybe Flash.
Unfortunately, times change. Those picture rollovers you once thought were cutting-edge are now dreadfully out of date, and your rival appears to have changed their website every 6 months since yours went up many years ago. It's time to rethink things. 


It might sound like such a fantastic endeavor that nothing could possible go wrong, but trust me when I say that this move has altered the interface of web design services to a new level, with the emphasis now on redesigns. 


Website redesigning involves a slight distinction and considerations between mounting and developing new sites. Say for instance, those that have existing sites have more or less enough knowledge on what sites and site formulas work. They have already a grasp about what they consider as assets in their site’s form and function. Recognizing these assets can pretty well contribute to a more prosperous redesigned site. 


Other businesses may take a few months to decide in favor of a redesign but mind you, planning a redesign can be as easy as 123! It’s unbelievable but it’s true. 


Here are the three basic redesign planning tips: 


1. Problem Identification. 


 As I have stated a while ago, more or less you have already formed an idea why your site is not doing that good in the World Wide Web. This is because of certain factors. These factors must be avoided in coming up with a redesign. Remember the maxim – learn from your mistakes. Well, this is basically the main idea behind problem identification. This is done to preclude similar mistakes that have transpired in the past. In recognizing these mistakes, the site will intentionally be improved. Aside from mistakes, we should also consider the good points of your existing web design. They can be re-applied or made stronger and better. Thus, before you plan the details of a re-design, analyze first. Identify the problem areas as well as the good areas. 


Take note the following three questions that provides clarify on the essentials needed for an impactful and successful website: 


a. Is your site functional? If it gives the needed information of the viewers or the target market and they get it quickly and clearly then, the site is said to be functional. It pays to have organization, this is because it will refrain the viewers from transferring from one site to another. 


b. Does your site clearly point the ‘call for action’. If you are into selling products, your site must have triggered the viewer’s decision to buy the product. At a glance, they must be convinced and the cobwebs at the back of their heads must be rebutted or deleted. 


c. Is your site an epitome of a professionally-made site? Are the appearance, layout, images and content appealing? If not, better have it redesigned in a way to make it catchy, informative and serviceable. 



2. Layout the redesign plan. The next thing to do is to establish a workable layout for the redesign. Establish plans how to solve the mistakes in web design. Each issue must be identified to serve as guidelines. Also, problems and mistakes must be given due solutions. 



3. Define your Goals. Aside from giving solutions to the mistakes and problems you have encountered in your existing web site, be sure to establish and define your goals to guide you with what to do in the redesign. The aim or the overall purpose must be made clear and flagrant otherwise your redesign will just turn out to be a waste of time and money. Good luck!

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