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I often hear the questions "Why do I need a LinkedIn account? Isn't having a Facebook account enough?" or “Why do I need to update my profile?”. While Facebook can certainly be a valuable tool for staying connected with friends and family, it falls short when it comes to building a professional network and advancing your career.

Social media, as every marketer knows, is an undoubtedly effective tool for reaching new audiences and connecting with existing consumers. In fact, as of 2021, social media is the most popular platform for marketers.