Google continues its march toward being the ultimate search engine in terms of relevancy and quality, and if you aren't paying attention and keeping up with their changes, you're going to be left in the dust, with ineffective campaigns and hefty minimum bid prices.

The higher your business ranks in search results, the more likely people are to visit your website. SEO is all about making sure search engines surface your site when people search for questions or terms related to your business.

You wouldn't buy a car without the steering wheel, or accept to be served your meal at a restaurant without cutlery - then why have a website with no SEO implementation? With more than 1 billion websites online today, the competition on search engines can be tough. If you want people to find your website, investing some time on your website's SEO is a must.