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Brand awareness may also be achieved using generic communication techniques. The advertiser's objective may be to create a cognitive association between a certain brand name and a product category, such as "Nike" and athletic footwear.

The term "unique selling proposition" (USP) refers to a strategy that is utilized when a firm advertises its product through ads on both TV and print media, which finally entices a customer to purchase a certain product.

Emotional marketing tells a story that connects audiences with brands in a personal, and human way.

If you're considering expanding your business's marketing strategy with an advertising campaign, it's time to consider the message you want to communicate.

One problem that many small business owners run into is simply thinking too small. I often have readers writing to me asking for helping getting their business ideas off the ground.

Many small businesses don’t get success they want from advertising due to availability of very little resources. The results are simply flat due to lack of good ideas for improvements.

Trust is important in any relationship. It’s exactly the same between any brand and their consumer and customers? Well: Customer Interaction and Engagement just got Personal, very Personal. . .Read our article below to see our take on it.

Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral (entertaining) content.

You wouldn't buy a car without the steering wheel, or accept to be served your meal at a restaurant without cutlery - then why have a website with no SEO implementation? With more than 1 billion websites online today, the competition on search engines can be tough. If you want people to find your website, investing some time on your website's SEO is a must.