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Artificial Intelligence (AI) is reshaping digital marketing, offering content creators and businesses new ways to engage audiences, streamline workflows, and scale content production.

In today's rapidly evolving digital landscape, personalization has become more than just a buzzword; it is a cornerstone of successful marketing strategies. Personalization involves tailoring content, products, and services to meet the unique preferences and needs of individual customers.

The world of digital marketing is evolving at a breakneck pace, and one of the most significant drivers of this change is artificial intelligence (AI). But why is AI so crucial in today’s marketing landscape, and how has it shaped the evolution of digital marketing?