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Positioning is a marketing concept that specifies how a company should advertise its product or service to its clients. Promotion, pricing, place, and product are used to establish positioning.

Brand awareness may also be achieved using generic communication techniques. The advertiser's objective may be to create a cognitive association between a certain brand name and a product category, such as "Nike" and athletic footwear.

The term "unique selling proposition" (USP) refers to a strategy that is utilized when a firm advertises its product through ads on both TV and print media, which finally entices a customer to purchase a certain product.

Emotional marketing tells a story that connects audiences with brands in a personal, and human way.

If you're considering expanding your business's marketing strategy with an advertising campaign, it's time to consider the message you want to communicate.

One problem that many small business owners run into is simply thinking too small. I often have readers writing to me asking for helping getting their business ideas off the ground.

Many small businesses don’t get success they want from advertising due to availability of very little resources. The results are simply flat due to lack of good ideas for improvements.

It's a well-known story. Your website was created at a period when Google was just putting its foot in the door of the Search Engine business. It was a fantastic website at the time. It might have even featured some amazing new features like JavaScript rollovers or maybe Flash.

Social media, as every marketer knows, is an undoubtedly effective tool for reaching new audiences and connecting with existing consumers. In fact, as of 2021, social media is the most popular platform for marketers.

Trust is important in any relationship. It’s exactly the same between any brand and their consumer and customers? Well: Customer Interaction and Engagement just got Personal, very Personal. . .Read our article below to see our take on it.