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What is an Emotional Messaging Strategy?
Emotional marketing tells a story that connects audiences with brands in a personal, and human way.
Your Message Matters
If you're considering expanding your business's marketing strategy with an advertising campaign, it's time to consider the message you want to communicate.
5 Reasons Why You Should Have an eCommerce Website Today
Over the past decade, consumers have constantly changed their purchase methodologies. They have started to search and compare products from various websites along with the marketplace using the internet as the medium.
Are You Thinking Too Small?
One problem that many small business owners run into is simply thinking too small. I often have readers writing to me asking for helping getting their business ideas off the ground.
Characteristics of A Successful Advertisement
Many small businesses don’t get success they want from advertising due to availability of very little resources. The results are simply flat due to lack of good ideas for improvements.
The Importance of Redesigning a Website
It's a well-known story. Your website was created at a period when Google was just putting its foot in the door of the Search Engine business. It was a fantastic website at the time. It might have even featured some amazing new features like JavaScript rollovers or maybe Flash.
Which Social Media Channels See the Most ROI?
Social media, as every marketer knows, is an undoubtedly effective tool for reaching new audiences and connecting with existing consumers. In fact, as of 2021, social media is the most popular platform for marketers.
Developing Long-term Customer Trust and Loyalty
Trust is important in any relationship. It’s exactly the same between any brand and their consumer and customers? Well: Customer Interaction and Engagement just got Personal, very Personal. . .Read our article below to see our take on it.
Video Marketing
Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral (entertaining) content.
Marketing With Website Audio
In today’s marketing world, it seems that almost any topic is open for debate. While I was gathering facts for this article, I was quite surprised to find some of the issues I thought were cut and dryed are actually still being openly discussed when it comes to audio and internet marketing.