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Google continues its march toward being the ultimate search engine in terms of relevancy and quality, and if you aren't paying attention and keeping up with their changes, you're going to be left in the dust, with ineffective campaigns and hefty minimum bid prices.

As a sales professional or business owner, youre always selling yourself or your product. Whether you're attending a networking event or trade show, you only have a few seconds to introduce yourself and grab the prospects attention. Do you remember how you introduced yourself to a prospect at the last networking event you attended?

The higher your business ranks in search results, the more likely people are to visit your website. SEO is all about making sure search engines surface your site when people search for questions or terms related to your business.

In today’s marketing world, it seems that almost any topic is open for debate. While I was gathering facts for this article, I was quite surprised to find some of the issues I thought were cut and dryed are actually still being openly discussed when it comes to audio and internet marketing.

You wouldn't buy a car without the steering wheel, or accept to be served your meal at a restaurant without cutlery - then why have a website with no SEO implementation? With more than 1 billion websites online today, the competition on search engines can be tough. If you want people to find your website, investing some time on your website's SEO is a must.